7-Eleven Unveils Completed Model 711 Car
With a stellar classic racing wrap featuring 7-Eleven’s beloved colors, this custom car is guaranteed to turn heads wherever it goes. Super green rims and a cherry red under glow reflect the iconic 7-Eleven neon sign that shimmers after dark. Speaking of after-dark icons, the convenience retailer has been known to stay open late to meet its customers’ late-night snacking needs. So the embellished Night Owl emblem on the front grille is a not-so-subtle reminder of the best place to snack after dark.
Take a look inside
A custom car without custom leather seats is like a BigBite® hot dog without Big Gulp® Beverage. The driver of the 711 model will sit like a king on smooth leather seats adorned with red, orange and green stripes. Plus, this car will be driven with the help of a Slurpee® drink shifter as an ode to the convenience store’s iconic frozen drink. And because 7-Eleven knows its customers are the best nibblers, the Model 711 comes with a custom pizza holder — which sits right next to cupholders suitable for a Big Gulp or Slurpee. But the best part isn’t just what you can see, it’s what you can feel. The aroma of fresh 7-Eleven coffee will fill the interior of the 711 model thanks to a OG coffee to go since 1964™ deodorant.
“We know our customers have an affinity with automotive culture, so building a one-of-a-kind car inspired by our most iconic products was a no-brainer,” said Marissa Jarratt, executive vice president and chief marketing officer at 7-Eleven. “We had hundreds of thousands of 7-Eleven car enthusiasts and customers interact with them voting on the customization items for the 711 model – and now one lucky customer still has a chance to win these amazing wheels. We can’t wait. to see the places they’ll go and the many #CarsOf7Eleven photos they’ll take.”
The road to winning the 711 model
There’s still time for customers to enter for a chance to win the fan-designed 711 by purchasing select products including Red BullButterfinger, Doritos, pizza, taquitos, Slurpee drinks, and more via 7Rewards®, Speedy Rewards®, or by the 7NOW® delivery app*. Those interested in the possibility of going racing with the 711 model have up to May 24 to try their luck. Car fanatics can also enter via social media – follow @7 eleven and keep an eye out for posts with #Model711Sweeps for more details on how you might get started as a new Model 711 owner.
For more details on how to win the awesome Model 711, visit Model711.com. Car enthusiasts looking to win big can download the 7-Eleven and Speedway apps from the App Store or Google Play, or by visiting 7Rewards.com or SpeedyRewards.com.
*NO PURCHASE NECESSARY TO ENTER OR WIN. Begin 02/23/22 to 00:00:01 CT & ends 05/24/22 to 23:59:59 CT. Open to legal residents of the United States physically residing in the 50 United States or DC ages 13 and older (minors must have parental consent to participate). Odds of winning depend on the number of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other entry methods, complete prize details and restrictions, see official rules at https://bit.ly/mod711sweeps
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience retail industry. Situated at Irving, TX7-Eleven operates, franchises and/or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, sides, cut fruit and protein boxes, as well as pizzas, chicken wings and mini beef. Tacos. 7-Eleven offers customers industry-leading private label products under the 7-Select™ brand, including healthy options, decadent treats and everyday favorites at an exceptional value. Customers can earn and redeem points on various items at stores nationwide through its 7Rewards® loyalty program with over 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services. For more information, visit www.7-Eleven.com.
SOURCE 7-Eleven, Inc.