The move of the facility from its existing North Hollywood space to the nearly 149,000 square foot campus will make way for expanded advanced technology teams that will help accelerate GM’s goal of zero accidents, zero emissions, and zero congestion. The new site is closer to the technology hubs of the West Coast and creates a recruiting opportunity thanks to its proximity to major universities and design schools.

The investment also demonstrates GM’s long-term commitment to maintaining a physical presence in one of North America’s largest centers of multidisciplinary design and cutting-edge innovation. The new 8-acre campus will increase GM’s ability to support emerging business opportunities in advanced technology, software integration and future mobility solutions.

“Having a physical presence in the technological epicenter of Southern California is integral to our global design operations and this new innovation campus will not only expand our operations in half, but also provide access to the rich cultural diversity and to the talents of the region ”, declared Michael simcoe, GM vice president of Global Design. “Our positioning will allow us to attract dynamic candidates in areas that will strengthen GM’s proven design capabilities and challenge conventional thinking about what our future portfolio of connected products and services may encompass. “

The announcement of the Pasadena Tech Campus is part of GM Design’s wider global expansion. GM’s new Design West facility is currently under construction at the Global Technical Center in Warren, MI, and GM recently announced the expansion of the Advanced Design Center in Shanghai, China.

GM’s advanced design team is focused on developing conceptual and future mobility projects that are outside the scope of existing production vehicle programs. The creation of alternative mobility applications may reveal opportunities for …