Justclean, a cleaning marketplace platform, secured $6 million in funding led by Gulf Investment Corporation (GIC) and regional investors. The capital increase will allow the company to accelerate its expansion goals to extend its cleaning services throughout the Gulf Cooperation Council (GCC).

Athbi Al Enezi, CEO of justclean who co-founded the company with his brother, Nouri Al Enezi, said: “With the closing of this latest funding round, we will further enhance the platform and diversify our service offerings, transforming justclean into a a great application for the cleaning industry. We are extremely excited about this significant financial injection which will allow us to realize our ambitions and usher the company into a new dynamic era of success and growth.

“This second round of funding follows an initial injection from Faith Capital, whose support was essential in allowing the platform to thrive during the early stages of its operations. For this second round, we have been very encouraged by the interest generated by reputable investors and financial institutions from across the region. GIC’s offering was a perfect fit with our vision to become the premier marketplace platform for the cleaning industry. When people think of cleaning, we want them to think of just cleaning,” added Al Enezi.

GIC’s investment in justclean is further testament to its interest in local startups and its growing investment portfolio in the digital economy space, according to a statement. With respect to its portfolio of tech startups, GIC seeks to identify leaders in the GCC tech space and support them on their journey to becoming regional champions.

The Al Enezi brothers, who developed the justclean concept in 2016, believe there is still room to develop the technology and an expanded suite of services beyond laundry and car wash services, which will ensure that the company will become the go-to app for the cleaning industry globally, not just in the GCC.

The Gulf region’s $3 billion cleaning industry is mostly run by independent service providers. justclean was among the first to digitize the service, consolidating offline operators into an easy-to-use platform that now includes some of the region’s largest cleaning companies and a massive user base that will continue to grow as as the company introduces improved services and enters new markets. .

“We are improving technology and rolling out new services that will make us the go-to app for the laundry and cleaning industry, and we look forward to realizing our global ambition,” said Nouri Al Enezi, Deputy General Manager.

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