New Delhi: The film company PVR Cinemas has embarked on customized cleaning and disinfection solutions for the commercial and residential segments as part of its new business vertical “V-Pristine”.

According to the company, the “V-Pristine” service portfolio has been organized keeping in mind the challenges faced by households with children and pets or elderly people who stay alone, couples who work with them. little or no time for cleaning or supervision, people on public transport – changing homes or owning property in cities other than where they live.

Currently, V-Pristine is available in Delhi-NCR with over 1,000 residences and offices in 46 cities covered in the first phase of testing spanning 6 months.

The company aims to expand its services to Bangalore, Hyderabad, Chennai, Mumbai and Kolkata soon with an exclusive network of service professionals trained and 100% vaccinated.

“In addition to maintaining global safety standards in all of our theaters, we have now forged into a new segment with the launch of ‘V-Pristine’, extending our impeccable maintenance standards beyond theaters,” a said Gautam Dutta, CEO of PVR.

“With this initiative, we hope to meet the growing demand for safety and health products and services that meet the highest standards. A “One Size Fits All” approach while “V-Pristine” personalizes the requirements of each customer. “